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  2. List of copywriters - Wikipedia

    en.wikipedia.org/wiki/List_of_copywriters

    Some achieved notability in another field before becoming copywriters, while others have combined copywriting with another career. Gabriella Ambrosio, novelist and academic who continued to work in advertising. Pinkie Barnes, table tennis champion who later became a copywriter. Gary Comer, founder of a mail-order clothing company.

  3. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [ 1 ] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

  4. John Emory Powers - Wikipedia

    en.wikipedia.org/wiki/John_Emory_Powers

    John Emory Powers (1837–1919) was a highly influential American copywriter. [1] The world's first full-time copywriter, [2] [3] [4]: 53 he worked for the department stores Lord & Taylor and Wanamaker's before becoming a freelancer in 1886.

  5. Class is in session at HillmanTok, TikTok's accidental university

    www.aol.com/news/class-session-hillmantok-tiktok...

    A network of Black educators, experts and content creators have worked together to form HillmanTok University, where people can find expertise on more than 400 subjects.

  6. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  7. Coursera - Wikipedia

    en.wikipedia.org/wiki/Coursera

    A free course can be "upgraded" to the paid version of a course, which includes instructor's feedback and grades for the submitted assignments, and (if the student gets a passing grade) a certificate of completion. [57] [60] Other Coursera courses, projects, specializations, etc. cannot be audited—they are only available in paid versions.

  8. Copyright law of the United States - Wikipedia

    en.wikipedia.org/wiki/Copyright_law_of_the...

    According to clause (1) of Title 17, U.S.C. Section 504(c), statutory damages range from $750 per work to $30,000 per work, with two principal exceptions: In case of "innocent infringement", the amount may be reduced to a sum "not less than $200" for an effective range of $200 to $30,000 per work. "Innocent" is a technical term.

  9. Confessions of an Advertising Man - Wikipedia

    en.wikipedia.org/wiki/Confessions_of_an...

    1-904915-01-9 In Confessions of an Advertising Man , David Ogilvy shares his lessons from advertising consumer brands worldwide in the fifties and sixties in an eleven-chapter playbook of more than two hundred rules that cover corporate and subject matter aspects, the latter focused on the copywriting and illustrations of advertising campaigns ...

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