Search results
Results from the WOW.Com Content Network
Type design is the art and process of designing typefaces. This involves drawing each letterform using a consistent style. The basic concepts and design variables are described below.
Modern Typography is a 1920s principle that expresses a reaction against what its proponents perceived as a decadence of typography and design emerging from the late 19th century. This amalgam consists of the foundations and overall notions of Design Concept, Typeface, Objective, Model of Vision, and its significance among readers.
Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named. [ 5 ] [ 6 ] The influences of this graphic movement can still be seen in design strategy and theory to this day.
Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
Typography, type-founding, and typeface design began as closely related crafts in mid-15th-century Europe with the introduction of movable type printing at the junction of the medieval era and the Renaissance. Handwritten letterforms of the mid-15th century calligraphy were the natural models for letterforms in systematized typography. [1]
The Bauhaus typeface design is based on Herbert Bayer's 1925 experimental Universal typeface and the Bauhaus aesthetic overall. The Bauhaus school sought to modernize, unify and standardize design into an idealistic form that would combine function with aesthetics. One aspect of their many proposed reforms was a series of related Bauhaus typefaces.
Diagram of a cast metal sort.a face, b body or shank, c point size, 1 shoulder, 2 nick, 3 groove, 4 foot.. In professional typography, [a] the term typeface is not interchangeable with the word font (originally "fount" in British English, and pronounced "font"), because the term font has historically been defined as a given alphabet and its associated characters in a single size.
Typographic features made possible using digital typographic systems have solved many of the demands placed on computer systems to replicate traditional typography and have expanded the possibilities with many new features.