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Singha (Thai: สิงห์; RTGS: Sing) is a pale lager beer manufactured in Thailand by the Singha Corporation Co. Ltd., a subsidiary of its parent company, Boon Rawd Brewery. Singha was first brewed in 1933, and in 1939 officially endorsed by King Rama VIII by allowing the royal Garuda symbol on the bottle.
Boon Rawd is the only brewery in Thailand to receive such a right. [4] In 1994, Boon Rawd Brewery bought a brewery in Hartmannsdorf and another in Mittweida, Saxony. Until 2001, these had produced Singha Gold for the European market under contract, although Singha beer itself has always been brewed in Thailand. Today, all Singha brands are only ...
Various brands of Thailand's craft beer. Beer in Thailand was first brewed in 1933 when a licence was granted to the Boon Rawd Brewery, which still produces Thailand's best-known lager, Singha (pronounced "sing"), sold in standard (5 percent ABV), light (4.5 percent ABV), and draught versions.
Bhurit Bhirombhakdi is a fourth generation family member of the Thai business conglomerate family, the Bhirombhakdi. The family created Thailand's first beer brewery called Boon Rawd Brewery which produces the Singha Beer. He is the eldest son of Santi and Arunee Bhirombhakdi and is married to Nisamanee (Tong) Bhirombhakdi.
The Bhirombhakdi family (Thai: ภิรมย์ภักดี) is a Thai business family of partial Chinese descent.A branch of the Sreshthaputra family, the family traces its origins to Phraya Bhirombhakdi (personal name Boonrawd Sreshthaputra, 1872–1950), who founded the country's first brewery in 1933.
Beer production capacity is 1 billion liters per year. Until recently Singha was the best selling beer in Thailand, but is now challenged by the less expensive and more potent (6.4% abv) Beer Chang, brewed by ThaiBev (formerly the Beer Thai Company). In 2007, Boon Rawd camp has regained its throne of beer market leadership in Thailand.
ThaiBev was founded on 29 October 2003 with the consolidation of 58 beer and spirits businesses, among them Chang beer, second in the beer market after Singha. ThaiBev brands include green-tea beverage Oishi and Est, a cola. The Sirivadhanabhakdi family's stake in Thai Beverage is around 30%. Charoen is chairman and his son Thapana serves as ...
In 1991, Charoen teamed up with the Danish brewer Carlsberg to tap into Thailand's growing beer market, at the time dominated by the 60-year-old Boon Rawd Brewery which made Singha beer. Three years later, based on what he had learned from Carlsberg, he began making his own beer, branded "Chang" (Thai for 'elephant'). Within five years, Chang ...
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