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The last year SWBYP'S were branded Southwestern Bell came in 2001, when "SBC" was added to the company names SBC owned, and SWBYP'S became known as SBC Southwestern Bell Yellow Pages. The Southwestern Bell branding was retired altogether in 2002 in favor of SBC's corporate standard SBC SMART Yellow Pages , inherited from Pacific Bell Directory .
Southwestern Bell Texas then converted itself into a limited partnership and renamed itself Southwestern Bell Telephone, L.P., incorporated in Texas. [6] This company ceased to exist on June 29, 2007, when it was merged into SWBT Inc. , incorporated in Missouri, [ 7 ] which was founded just 8 days prior.
SBC Long Distance competes with other long-distance providers who provide service within some of the Bell Operating Company service boundaries of AT&T. SBC Long Distance is a separate subsidiary than AT&T Communications , the incumbent long-distance carrier for most of the country acquired in the SBC merger with AT&T.
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Retrieved from "https://en.wikipedia.org/w/index.php?title=Southwestern_Bell_Telephone_Company&oldid=380018552"
Malheur Bell, an autonomous local phone company owned by Qwest, used the Bell name and logo until its merger into Qwest in 2009. Apart from historical documents, AT&T does not presently make active use of the Bell marks. Its local exchange companies have retained the "Bell" names; however, they have been doing business under other names since 2002.
Pacific Bell Directory's listings compilation division was merged with Southwestern Bell Advertising, L.P., forming SBC Advertising, L.P. It was renamed in 2006 to the current AT&T Advertising, L.P. Pacific Bell Directory still exists today to serve as the directory publisher of the AT&T Real Yellow Pages for Pacific Bell and Nevada Bell customers.
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