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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Danny Sullivan is an American technologist, journalist, [1] and entrepreneur. He is the founder of Search Engine Watch in 1997, one of the earliest online publications about search engine marketing.
How Google Works is a book co-written by Google's Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg.The authors explain how technology has shifted the balance of power from companies to consumers and make the argument that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted ...
For instance, some specialize in "front-end strategy," which includes developing personas, journey mapping the user experience, aligning business strategy and user needs, developing a brand strategy, exploring different channels, and creating style guidelines and search engine optimization (SEO) guidelines.
The first recorded SEO contest was Schnitzelmitkartoffelsalat by German webmasters, started on November 15, 2002, in the German-language usenet group. In the English-language world, the nigritude ultramarine competition created by DarkBlue.com [1] and run by SearchGuild is widely acclaimed as the mother of all SEO contests. [2]
Pearson Education acquired Macmillan General Reference (MGR) from Simon & Schuster in 1998 and retained the line while the rest of MGR was sold to IDG Books. [1] Alpha moved from Pearson Education to Penguin Group in 2003. Alpha became part of sister company DK in 2012. [2] The line parallels the For Dummies books. The editorial offices for the ...
High-quality sources include books by reputable publishers, respected newspapers, peer-reviewed scientific and academic journals, and other sources with a reputation for fact-checking and accuracy. This may include some high-quality websites, but excludes personal and company websites, blogs , social media , and any site where the public can ...