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Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
A semiochemical, from the Greek σημεῖον (semeion), meaning "signal", is a chemical substance or mixture released by an organism that affects the behaviors of other individuals. [1] Semiochemical communication can be divided into two broad classes: communication between individuals of the same species (intraspecific) or communication ...
Culture change is a term used in public policy making and in workplaces that emphasizes the influence of cultural capital on individual and community behavior. It has been sometimes called repositioning of culture, [ 1 ] which means the reconstruction of the cultural concept of a society. [ 1 ]
Phenomena such as social media and mobile adaptability have revolutionized business and the effect of this is an ever-increasing need for change, and therefore change management. The growth in technology also has a secondary effect of increasing the availability and therefore accountability of knowledge.
Social change may not refer to the notion of social progress or sociocultural evolution, the philosophical idea that society moves forward by evolutionary means.It may refer to a paradigmatic change in the socio-economic structure, for instance the transition from feudalism to capitalism, or hypothetical future transition to some form of post-capitalism.
The term is thought to originate from the computing term reboot, meaning to restart a computer system. [1] [2] There is a change in meaning: the computing term refers to restarting the same program unaltered, while the term discussed here refers to revising a narrative from the beginning. [12]
Behavior change communication, or BCC, is an approach to behavior change focused on communication. It is also known as social and behavior change communication, or SBCC. The assumptions is that through communication of some kind, individuals and communities can somehow be persuaded to behave in ways that will make their lives safer and healthier.
Social dynamics (or sociodynamics) is the study of the behavior of groups and of the interactions of individual group members, aiming to understand the emergence of complex social behaviors among microorganisms, plants and animals, including humans.