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Madras curry gets its name from the city of Madras (now Chennai) at the time of the British Raj; the name is not used in Indian cuisine. The name and the dish were invented in Anglo-Indian cuisine for a simplified spicy sauce made using curry powder, tomatoes, and onions. [1] The name denotes a generalised hot curry. [2]
Lamb Madras curry. Curry is a dish with a sauce or gravy seasoned with spices, mainly derived from the interchange of Indian cuisine with European taste in food, starting with the Portuguese, followed by the Dutch and British, and then thoroughly internationalised.
Madras curry – "the standard hot, slightly sour curry at the Indian restaurant." [32] Pasanda – a mild curry sauce made with cream, coconut milk, and almonds or cashews, served with lamb, chicken, or king prawns. [33] Pathia – a hot curry, generally similar to a "Madras" with the addition of lemon juice and tomato purée. [34]
A sauce is then made with onions, ginger, garlic, and tomatoes, and powdered spices. Bone-in pieces of chicken are then added to the sauce, and simmered until cooked through. [1] In south India, coconut and curry leaves are also common ingredients. [2] Chicken curry is usually garnished with coriander leaves, and served with rice or roti.
In Australia, a common curry spice is Keen’s curry powder. [11] [12] [7] The ingredient "curry powder", along with instructions on how to produce it, [13] are also seen in 19th-century US and Australian cookbooks, and advertisements. [14] British traders introduced the powder to Meiji Japan, in the mid-19th century, where it became known as ...
Patak's is a UK brand of Indian-style curry pastes, sauces and spices. It was founded in 1957 by wife-and-husband team Gujarati-British entrepreneurs Shanta Pathak and Lakshmishankar Pathak, who came to Britain, penniless, with their family as refugees from Kenya, and acquired by Associated British Foods in May 2007 for £200 million.
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Homepride uses a cartoon character named "Fred the Flour Grader" as part of its marketing. Fred was created by the Geers Gross advertising agency in 1964. [4] [5] Since 1965, the company has used the advertising slogan "Because graded grains make finer flour", employing such voice over artists as John Le Mesurier and Richard Briers.