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Most of the 1.2 billion people the global economy added to the middle class in the last 15 years earn between $2 and $13 per day. “The nature of demand will be for cheap, undifferentiated goods,” says a World Bank report—exactly the kinds of products that are most likely to be made in supply chains with low or nonexistent labor standards.
Although single-source ethical consumerism guides such as Ethical Consumer, Shop Ethical, [4] and the Good Shopping Guide [5] are popular, they suffer from incomplete coverage. User-generated ethical reviews are more likely, long-term, to provide democratic, in-depth coverage of a wider range of products and businesses. [ 6 ]
Ethical marketing is a positive influence on companies, and their response is to market their products in a more socially responsible way. The increasing trend of fair trade is an example of the impact of ethical marketing. In the Ethical Shoppers Price Index Survey (2009), fair trade was the most popular ethical badge products could have.
Customer service is the assistance and advice provided by a company through phone, online chat, mail, and e-mail to those who buy or use its products or services. Each industry requires different levels of customer service, [ 1 ] but towards the end, the idea of a well-performed service is that of increasing revenues.
Ethical Consumer Research Association Ltd (ECRA) is a British not-for-profit publisher, research, political, and campaign organisation which publishes information on the social, ethical and environmental behaviour of companies and governments and issues around trade justice and ethical consumption. [1]
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As customer reviews have become integral to Amazon marketing, reviews have been challenged on accuracy and ethical grounds. [358] In 2004, The New York Times [ 359 ] reported that a glitch in the Amazon Canada website revealed that a number of book reviews had been written by authors of their own books or of competing books.