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In 2002, Fields and Rodan launched their skincare line. Those products ranged from cleansers, to acne treatments. [5] Their Redefine skincare line is a three step regimen. . Starting from either a Clay or Foaming Cleanser (Step 1), a Pore Refining Toner (Step 2), A Defense Lotion or Cream (Step 3), and lastly a Restorative Cream or Lotion (Ste
Proactiv is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company, that was endorsed by famous celebrities. [2]
Skincare brand Rodan + Fields topped $1 billion in revenue thanks to pictures on social media.
Katie Rodan (née Pregerson, born 1955–1956) is an American dermatologist, entrepreneur, [2] and author. [3] She is co-creator of the acne management system Proactiv, co-founder of multi-level marketing skincare company Rodan + Fields, and operates a private cosmetic dermatology practice in Oakland, California.
Kathy A. Fields is a dermatologist with a private practice located in San Francisco, California. She is also the co-creator of Proactiv and co-founder of Rodan + Fields, leading her to amass a $1.5 billion net worth. [1] In 2018, Forbes listed her as number eighteen on its list of "America's Self-Made Women". [1]
As a spokesperson and moderator for live events, her corporate clients include Marriott International, FlyteVu, Rodan + Fields, Drybar, and more. Under her production company AE Entertainment, Eicher develops and produces a wide variety of story-driven video content for companies like UMG Nashville, ACM Lifting Lives, Pilgrimage Music Festival ...
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