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  2. Microsoft revealed this week that Apple used Bing as a ... - AOL

    www.aol.com/finance/microsoft-revealed-week...

    The deal would have let Apple used Bing to replace Alphabet’s Google as the default search engine on Apple products. Details about when exactly the talks occurred or the price discussed was not ...

  3. Yahoo Native - Wikipedia

    en.wikipedia.org/wiki/Yahoo_Native

    Search Marketing and Yahoo! Gemini) is a native "Pay per click" Internet advertising service provided by Yahoo. Yahoo began offering this service after acquiring Overture Services, Inc. The current offering of Yahoo Native launched in 2014 as Yahoo! Gemini. It handles advertising for both Yahoo and AOL properties, as well as other media outlets.

  4. List of Yahoo-owned sites and services - Wikipedia

    en.wikipedia.org/wiki/List_of_Yahoo-owned_sites...

    Yahoo! Search BOSS – A service that allowed developers to build search applications based on Yahoo's search technology. [63] Yahoo! SearchMonkey – Allowed developers and site owners to use structured data to make Yahoo Search results more useful and visually appealing, and drive more relevant traffic to their sites; shut down in October ...

  5. Yahoo Search - Wikipedia

    en.wikipedia.org/wiki/Yahoo_Search

    Search, and set up a joint venture to sell advertising on both Yahoo! Search and Bing known as the Microsoft Search Alliance. A complete transition of all Yahoo! sponsored ad clients to Microsoft adCenter (now Bing Ads) occurred in October 2010. [2] Yahoo! Search page in 2011. On March 12, 2014, Yahoo! announced a partnership with Yelp to ...

  6. List of mergers and acquisitions by Yahoo - Wikipedia

    en.wikipedia.org/wiki/List_of_mergers_and...

    Web search engine USA — Yahoo! Search [49] April 18, 2006: Meedio Digital video recorder USA — Yahoo! Go [50] September 27, 2006: Jumpcut.com Online video editing USA — Yahoo! Video [51] October 17, 2006: AdInterax: Online advertising USA — Yahoo! Search Marketing [52] November 16, 2006: Bix.com: Social media USA — Bix [53] November ...

  7. Microsoft Advertising - Wikipedia

    en.wikipedia.org/wiki/Microsoft_Advertising

    Microsoft was the last of the "big three" search engines (which also includes Google and Yahoo!) to develop its own system for delivering pay-per-click (PPC) ads. Until the beginning of 2006, all of the ads displayed on the MSN Search engine were supplied by Overture (and later Yahoo!).

  8. Yahoo - Wikipedia

    en.wikipedia.org/wiki/Yahoo

    Yahoo (/ ˈ j ɑː h uː / ⓘ, styled yahoo! in its logo) [4] is an American web services portal. The web portal provides search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and its advertising platform, Yahoo Native. It is operated by the namesake company Yahoo!

  9. Search syndication - Wikipedia

    en.wikipedia.org/wiki/Search_syndication

    Search syndication is a type of contextual advertising which allows online search advertisers to buy keyword-targeted traffic outside of search engine results pages. [1] This is considered to be an alternative to advertising on search engines, since 43% of all searches occur outside of the top search engines. [2]