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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
Meta elements provide information about the web page, which can be used by search engines to help categorize the page correctly. They have been the focus of a field of marketing research known as search engine optimization (SEO), where different methods are used to provide a user's website with a higher ranking on search engines.
The challenge is that many document formats contain formatting information in addition to textual content. For example, HTML documents contain HTML tags, which specify formatting information such as new line starts, bold emphasis, and font size or style. If the search engine were to ignore the difference between content and 'markup', extraneous ...
The upgrade marked the most significant change to Google search in years, with more "human" search interactions and a much heavier focus on conversation and meaning. [1] Thus, web developers and writers were encouraged to optimize their sites with natural writing rather than forced keywords, and make effective use of technical web development ...
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
PageRank is Google's indication of its assessment of the reputation of a webpage: It is non-keyword specific. Google uses a combination of webpage and website authority to determine the overall authority of a webpage competing for a keyword. [47] The PageRank of the HomePage of a website is the best indication Google offers for website ...
Google Workspace (formerly G Suite until October 2020 [201]) is a monthly subscription offering for organizations and businesses to get access to a collection of Google's services, including Gmail, Google Drive and Google Docs, Google Sheets and Google Slides, with additional administrative tools, unique domain names, and 24/7 support.
There have been many search engines since the dawn of the Web in the 1990s, but Google Search became the dominant one in the 2000s and has remained so. It currently has a 90% global market share. [1] [2] The business of websites improving their visibility in search results, known as marketing and optimization, has thus largely focused on Google.