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A subsequent campaign featured Slim Jim Guy (played by actor Demetri Goritsas [17]), a human personification of a Slim Jim who would wreak havoc on the digestive system of anyone who ate it and used the slogan "Eat me!" These ads personified the irreverent personality of the brand and were also from North Castle Partners.
He also appeared as the character Slim Jim Man in the Slim Jim beef jerky commercials in the late 1990s. [4] He played alongside Jeremy Irons in Gallipoli in 2005 and appeared in the Torchwood series as the father of Jack Harkness. He has also dubbed video games like DRIV3R, Killzone 2, Driver: San Francisco and 007 Legends.
Slim Jim snacks originated in Philadelphia. [4] Its manufacturer Cherry-Levis Food Company was sold to General Mills in 1967 for about $20 million [4] and renamed Slim Jim, Inc. [5] In 1970, General Mills purchased Jesse Jones Sausage Co. in Garner, North Carolina, and formed GoodMark Foods, Inc. to make Slim Jims there. [5]
The limited-edition version of the popular meat snack is already available at some Sam's Club locations.
Conagra Brands, the maker of Slim Jim beef jerky and Healthy Choice frozen meals, is looking to sell its popular canned pasta brand Chef Boyardee, according to people familiar with the matter. The ...
Just as Bob Wian's Big Boy hamburger was served by all franchises, the early franchises also contributed signature menu items. Frisch's provided the "Brawny Lad" and "Swiss Miss" hamburgers, Shoney's contributed the "Slim Jim" sandwich and Hot Fudge Ice Cream Cake, while Strawberry Pie was introduced by Eat'n Park.
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The Slim Jim product line was sold to Goodmark Foods [4] in 1982 and then to ConAgra in 1998. [2] Sales in 2015 of the product line were $575 million. [5] [3])