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Bud Light beer boycott may now have a price tag, as AB InBev notches a $1.4bn drop in U.S. sales following transgender influencer row Prarthana Prakash March 1, 2024 at 7:41 AM
Michelob Ultra has topped Bud Light in draft beer sales for the first time.. Bud Light long ago lost the crown of the top-selling beer at retail stores. Now it has slipped out of the leadership ...
Heineken raised prices by over 10% in the first half of 2023, and continued price hikes into the second half of the year as volumes declined. “Pricing has impacted volumes, that’s obvious.
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
Bud Light continues to be a drag on Anheuser-Busch InBev’s bottom line in the United States, but the world’s biggest brewer saw its global revenue rise and beating expectations.
Anheuser-Busch InBev's Bud Light sales tanked 26.5% for the week ending August 5, per new Nielsen data. That's a faster pace than the week-on-week drop of 25.9% for the period ending June 17.
Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. It’s only getting worse: The brand has now fallen into third place.