Search results
Results from the WOW.Com Content Network
If the trend can be assumed to be linear, trend analysis can be undertaken within a formal regression analysis, as described in Trend estimation. If the trends have other shapes than linear, trend testing can be done by non-parametric methods, e.g. Mann-Kendall test, which is a version of Kendall rank correlation coefficient.
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
For strategic planning to work, it needs to include some formality (i.e., including an analysis of the internal and external environment and the stipulation of strategies, goals and plans based on these analyses), comprehensiveness (i.e., producing many strategic options before selecting the course to follow) and careful stakeholder management ...
Social data analysis is the data-driven analysis of how people interact in social contexts, often with data obtained from social networking services.The goal may be to simply understand human behavior or even to propagate a story of interest to the target audience.
3H is commonly used in workshop settings to help organisations and actors create strategies for transformational change (i.e. fundamental change that shifts underlying values and worldviews, rather than more superficial kinds of change), often in order to adapt to wider trends and crises.
Social/cultural environment: An analysis interpreting the trends of society, [6] which includes the study of demographics, education, culture etc. Technological analysis: An analysis of technology helps improve on old routines and suggest new methods for being cost efficient.
Since the analysis requires collection and aggregation of large amounts of personal data, including highly sensitive one (such as sexual orientation or sexual preferences, health issues, location) which is then traded between hundreds of parties involved in targeted advertising, behavioral analytics is causing significant concerns about privacy ...