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e.l.f. Essentials – includes "every-day" makeup supplies at lower prices, in an effort to be affordable. [18] As of 2023, the company has only two product designations, e.l.f. Cosmetics and e.l.f. Skin. The latter is a skin-care line similar to the discontinued e.l.f Bath & Body line, both including moisturizers, cleansers, and other skincare ...
When e.l.f. began, its products were only sold online, and the company still sells directly to consumers on its digital channel. In the latest quarter, digital consumption trends were up 75% year ...
Some of the biggest brands in America, including Amazon, Meta, Walmart and McDonald’s, have recently changed or ended their diversity, equity and inclusion (DEI) programs. But e.l.f. Beauty, a ...
Last year, the company ran its first, featuring Jennifer Coolidge, who had a comical take on e.l.f.’s popular Power Grip Primer. “We saw 57 billion global impressions behind the Super Bowl ...
Growth powerhouse e.l.f. Beauty continued to take market share in 2023.A year ago, the Oakland, Calif.-based company ranked No. 5 in the US among mass cosmetics brands, according to Nielsen data.
E.l.f. Beauty turned in one of the best performances of a publicly traded company in 2022, but if you think chairman and chief executive officer Tarang Amin has all of the answers when it comes to ...
e.l.f. Beauty saw momentum continue in its fiscal third quarter thanks to the brand's focus on affordability and growing market share.
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