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  2. Elf Beauty’s CEO blames the company’s lowered ... - AOL

    www.aol.com/finance/elf-beauty-ceo-blames...

    Tarang Amin, CEO of e.l.f. Beauty, blames January’s slowdown on a “hangover” from December promotions and consumers being distracted by the wildfires in Los Angeles and the looming TikTok ...

  3. e.l.f. - Wikipedia

    en.wikipedia.org/wiki/E.l.f._(cosmetics)

    e.l.f. Essentials – includes "every-day" makeup supplies at lower prices, in an effort to be affordable. [18] As of 2023, the company has only two product designations, e.l.f. Cosmetics and e.l.f. Skin. The latter is a skin-care line similar to the discontinued e.l.f Bath & Body line, both including moisturizers, cleansers, and other skincare ...

  4. E.l.f. Beauty CEO: Our products are flying off the shelves at ...

    www.aol.com/finance/e-l-f-beauty-ceo-132315728.html

    In its fiscal fourth quarter, e.l.f. reported that net sales increased 78% year-over-year to $187.4 million. This growth was primarily driven by strength across retail stores as well as e-commerce ...

  5. e.l.f. Beauty’s CFO on how the makeup brand converted Gen Z ...

    www.aol.com/finance/e-l-f-beauty-cfo-105204213.html

    When e.l.f. began, its products were only sold online, and the company still sells directly to consumers on its digital channel. In the latest quarter, digital consumption trends were up 75% year ...

  6. Why e.l.f. Beauty’s CFO sees marketing as a growth center - AOL

    www.aol.com/finance/why-e-l-f-beauty-120037484.html

    Last year, the company ran its first, featuring Jennifer Coolidge, who had a comical take on e.l.f.’s popular Power Grip Primer. “We saw 57 billion global impressions behind the Super Bowl ...

  7. e.l.f. Beauty is 'rapidly moving up the market share ranks' - AOL

    www.aol.com/finance/e-l-f-beauty-rapidly...

    Growth powerhouse e.l.f. Beauty continued to take market share in 2023.A year ago, the Oakland, Calif.-based company ranked No. 5 in the US among mass cosmetics brands, according to Nielsen data.

  8. Inside E.l.f. Beauty’s Oversized Success - AOL

    www.aol.com/inside-e-l-f-beauty-130000881.html

    E.l.f. Beauty turned in one of the best performances of a publicly traded company in 2022, but if you think chairman and chief executive officer Tarang Amin has all of the answers when it comes to ...

  9. e.l.f Beauty’s CFO on the company’s fast growth and ‘walking ...

    www.aol.com/finance/e-l-f-beauty-cfo-113634670.html

    E.l.f. beauty’s board of directors is 78% women and 44% diverse, which reflects the communities the company serves, Fields noted. The company has embarked on an initiative called “Change the ...