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  2. Clickthrough rate (CTR): Definition - Google Ads Help

    support.google.com/google-ads/answer/2615875

    Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.

  3. Click-through rate (CTR): Definition - Google Ads Help

    support.google.com/google-ads/answer/2615875?hl=en-GB

    Click-through rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.

  4. Impressions click-through rate measures how often viewers watched a video after seeing a registered impression on YouTube. It likely represents a subset of your channel's total views, since not all impressions are counted in this metric, such those on external websites or end screens. Impressions click-through rate will vary based on the type ...

  5. Under the Videos, Shorts, Live, and Posts tabs the key metrics card gives you an overview of your impressions. This card also gives you info on views, click-through rate, average view duration, subscribers (Shorts), likes (Shorts), shares (Shorts). This data is available within a few hours of publishing your content.

  6. View rate: Definition - Google Ads Help

    support.google.com/google-ads/answer/6293479

    Google Ads. Glossary. View rate: Definition. View rate: Definition. A ratio showing the number of paid views of a video ad to the number of impressions that were eligible for views. For example, if you had 5 views and 1000 impressions, then your view rate would be 0.5%. Here's how it's calculated: View rate is similar to click-through rate (CTR ...

  7. About YouTube ads and view metrics - YouTube Help - Google Help

    support.google.com/youtube/answer/2375431

    Clicks and Click-through rate (CTR): Clicks, which occur when the viewer clicks an interactive element of your ad, and CTR (Clicks / Impressions) for Video campaigns shouldn’t typically be considered a priority compared to impressions or views (if your goal is awareness) or conversions (if your goal is sales). Low clicks and CTR, is fairly ...

  8. Understanding viewability and Active View reporting metrics

    support.google.com/google-ads/answer/7029393

    To view Active View metrics for your campaign, you’ll need to add the appropriate Active View columns to your statistics tables. In Google Ads, select the Columns icon above the table that you want to edit. Select Modify columns. Expand the Viewability section, then select the Active View metrics to add them to the table.

  9. About Quality Score for Search campaigns - Google Ads Help

    support.google.com/google-ads/answer/6167118

    How to check your Quality Score. In your Google Ads account, click the Campaigns icon . Click Audiences, keywords, and content. Click Search keywords. In the upper right corner of the table, click the columns icon . Under “Modify columns for keywords”. Click on the drop-down arrow beside “All columns” and then, open the Quality Score ...

  10. Average cost-per-click (Avg. CPC): Definition - Google Ads Help

    support.google.com/google-ads/answer/14074

    Average cost-per-click (avg. CPC) is calculated by dividing the total cost of your clicks by the total number of clicks. Your average CPC is based on your actual cost-per-click (actual CPC), which is the actual amount you're charged for a click on your ad. Note that your average CPC might be different than your maximum cost-per-click (max.

  11. Porcentaje de clics (CTR): definiciĆ³n - Ayuda de Google Ads

    support.google.com/google-ads/answer/2615875?hl=es

    El porcentaje de clics (CTR) sirve para medir el rendimiento de tus palabras clave y tus anuncios, así como de las fichas gratuitas. El CTR se calcula dividiendo el número de clics que recibe tu anuncio entre el número de veces que se muestra: clics ÷ impresiones = CTR. Por ejemplo, si tienes 5 clics y 100 impresiones, tu CTR sería del 5%.