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From 1991 to 2001, Hammacher Schlemmer offered products through SkyMall, a specialty catalog that was available in the seat back pocket of many airline until the company's bankruptcy in 2015. [8] In 1995, America Online built Hammacher Schlemmer a store on the Internet. [7] By 1998, Hammacher Schlemmer launched their own website, Hammacher.com.
Hammacher Schlemmer is the earliest still surviving mail-order business, established by Alfred Hammacher in New York City in 1848. Offering mechanic's tools and builder's hardware, its first catalogue was published in 1881. [19] T. Eaton Co. Limited was founded in 1869 in Toronto by Timothy Eaton, an Irish immigrant.
Also in 1980, Gulf and Western sold Hammacher Schlemmer to J. Roderick MacArthur's Bradford Exchange [54] [55] and its 80% interest in Brown Company to James River Corporation in return for cash and James River stock. Bluhdorn was confident that James River stock would be more profitable than Brown was for Gulf and Western.
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