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Amazon sells many products under its own brand names, including phone chargers, batteries, and diaper wipes. The AmazonBasics brand was introduced in 2009, and now features hundreds of product lines, including smartphone cases, computer mice, batteries, dumbbells, and dog crates. Amazon owned 34 private-label brands as of 2019.
Amazon logo The Amazon Spheres, part of the Amazon headquarters campus in Seattle. Amazon.com, Inc. is an American conglomerate headquartered in Seattle, Washington.Founded by Jeff Bezos on July 5, 1994, as an online bookstore, Amazon went public after an initial public offering on May 15, 1997, during the midst of the dot-com bubble. [1]
As of December 2017, Amazon Basics is the best-selling private label brand on Amazon.com. [7] In November 2018, AmazonBasics expanded their product line to include home improvement items, offering kitchen and bath hardware. [8] In December 2018, the company launched five initial AmazonBasics toy listings pages.
On July 22, 2009, Amazon announced that it would buy Zappos for $940 million in a stock and cash deal. [ 19 ] [ 20 ] [ 21 ] Owners of shares of Zappos were set to receive approximately 10 million Amazon.com shares, and employees would receive a separate $40 million in cash and restricted stock units. [ 21 ]
Amazon Supply was developed based on experience operating Smallparts.com, acquired in 2005. [79] On April 28, 2015, the limited-scope service was replaced with Amazon Business. [80] Amazon Business is a service that provides registered business owners with a consolidated platform for buying products and supplies from Amazon.
A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another ...
Amazon is launching a new private-label brand which is intended to compete against the likes of Walmart's Great Value and Target's Market Pantry and Good and Gather brands. Amazon says its Amazon ...
It’s Amazon’s oldest private label, dating back to around 2009, according to The New York Times. But chances are good that you’ve never heard of many Amazon brands.