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Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
As soda sales fall, Coke and Pepsi are looking to bottled water to boost business. Bottled water sales have more than doubled in the US in the last 15 years, with Americans buying 11.7 billion ...
Americans cut their soda intake yet again in 2015. The total volume of soda consumed in the US dropped 1.2% in 2015, compared to a drop of 0.9% in 2014, according to Beverage Digest's annual report.
According to Pepsi, they spent 14 million dollars on their design, [4] while Coca-Cola's dispenser costed $250,000. NASA considered these dispensers an "engineering demonstration", but for both companies it was a PR action. [5] Coca-Cola claimed a win in the "Space Cola Wars" stating that it is "the first soft drink tasted in space". [6]
About 25% of U.S. bottled water sold is purified municipal water [8] according to a four-year study by the Natural Resources Defense Council (NRDC). [8] Both Aquafina from PepsiCo and Dasani from The Coca-Cola Company originate from municipal water systems. [9]
Coca-Cola (KO) and PepsiCo (PEP) would prefer if you stopped reading this article right now. After all, the world's two most popular soft drink companies can't be happy that more and more ...
Instead, Coca-Cola decided to use Thums Up as a rival brand to Pepsi. The Coca-Cola Company by this time had about 60.5% share of the Indian soft-drink market but found out that if it took out Thums Up, it would remain with only 28.7% of the market, hence Thums Up was re-launched, targeting 30- to 40-year-olds.
The Coca-Cola vs. PepsiCo rivalry has been around for so long that it's almost an investing cliche. ... no matter the industry, and its natural to think of one of them as Pepsi to the other's Coke ...