Search results
Results from the WOW.Com Content Network
N. W. Ayer & Son was founded in Philadelphia in 1869 [2] by 21-year-old Francis Ayer, who named the agency after his father, N. W. Ayer. N. W. Ayer & Son started its business by representing religious weekly newspapers. By 1877, N. W. Ayer & Son had become successful enough to obtain what remained of another agency, the Volney Palmer Agency.
By 1900 the advertising agency had become the focal point of creative planning, and advertising was firmly established as a profession. [33] At first, agencies were brokers for advertisement space in newspapers. N. W. Ayer & Son was the first full-service agency to assume responsibility for advertising content. N.W. Ayer opened in 1869, and was ...
In 1864, William James Carlton began selling advertising space in religious magazines. In 1869, Francis Ayer, at the age of 20, created the first full-service advertising agency in Philadelphia, called N.W. Ayer & Son. It was the oldest advertising agency in America and dissolved in 2002. James Walter Thompson joined Carlton's firm in 1868.
J. Walter Thompson traces its origins to the Carlton & Smith agency, which opened its doors in 1864, one of the first known advertising agencies in the United States. [6] Founder William James Carlton started selling advertising space in religious magazines, but almost nothing is known about the partner named Smith.
1891 George Batten (1854–1918), 37, opened his one-room advertising agency at 38 Park Row, New York, with no clients and one employee. [12] 1894 Batten's agency was the first one to install in-house printing. He advocated the use of plain, simple type, which he said "stands out like a Quaker on Broadway." [13]
George Presbury Rowell (July 4, 1838 - August 28, 1908) was an American advertising executive and publisher. He founded Printers' Ink , the first advertising trade magazine, in 1888. [ 1 ] [ 2 ]
Benton & Bowles (B&B) was a New York–based advertising agency founded by William Benton and Chester Bowles in 1929. One of the oldest agencies in the United States, and frequently one of the 10 largest, it merged with D'Arcy-MacManus Masius to become D'Arcy Masius Benton & Bowles in 1985, and continued business until a reorganization in 2002.
S H Benson was the advertising agency that brought together the slogan, Guinness Is Good For You and illustrations by John Gilroy, their in-house artist. Gilroy’s first Guinness poster was produced in 1930 and he went on to create more than 100 press ads and 50 poster designs for Guinness. [5]