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On 24 May 2017, DRB-HICOM as the owner of Proton has reached an agreement with Geely for the Chinese carmaker to acquire a 49.9% equity stake in Proton. [4] The acquisition and partnership was urgently needed, since at the time DRB-HICOM cites several problems which were Proton's lack of technological competitiveness, which it claimed could hamper its ability to develop quality products.
Marketed as a B-segment SUV, the vehicle was revealed on 15 September 2020 and was launched on 27 October 2020. The model is the second SUV from the brand after the X70. The vehicle is a rebadged Geely Binyue with several changes, including the right-hand drive conversion and several mechanical adjustments. [3] [4]
The Geely Boyue (Chinese: 吉利博越; pinyin: Jílì Bóyuè) is a compact crossover SUV produced by the Chinese automaker Geely Auto.. The first generation model (sold as the Geely Atlas overseas) was launched in 2016 and rebadged as the Proton X70 for Malaysia.
The vehicle also be sold under the Proton brand in Malaysia as the Proton e.Mas 7, and is distributed by the Proton New Energy Technology (Pro-Net) subsidiary. [4] The Geely Galaxy E5 was developed to compete with the BYD Yuan Plus / Atto 3, by closely approximating its specifications while offering a larger footprint to attract consumers.
In Malaysia, the Binyue is sold as the Proton X50. [11] It was revealed in 15 September 2020, [ 12 ] and launched in 27 October 2020. [ 13 ] It is locally assembled at Proton's facility in Tanjung Malim as their second SUV model and the second Geely-based model after the X70 .
Geely holds a 49.9% stake in Proton, which is owned by local conglomerate DRB-Hicom Berhad. Chinese carmaker Geely and Malaysia's Proton consider EV plant in Thailand, Thai prime minister says ...
The following is a list of Proton vehicles, including past, present, and concept nameplates. Perusahaan Otomobil Nasional ( Proton ) was established in May 1983 [ 1 ] through a joint-venture between The Heavy Industries Corporation Of Malaysia ( HICOM ) and Mitsubishi Motors Corporation ( MMC ).
The Proton MPV project was later revived in mid-2006 under the leadership of former Proton Managing Director Syed Zainal Abidin. [4] [5] The car was designed to suit Malaysian tastes and expectations, built from the ground up on an all-new platform. The result was the Proton P2 platform, developed in house by Proton with consultancy from LG CNS ...
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