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  2. Intellectual property protection of video games - Wikipedia

    en.wikipedia.org/wiki/Intellectual_property...

    Notably, King have gotten a United States trademark on the word "Candy" in the area of video games to protect clones and player confusion for their game Candy Crush Saga. They have also sought to block the use of the word "Saga" in the trademark filing of The Banner Saga for similar reasons, despite the games having no common elements. [63]

  3. Wikipedia : Manual of Style/Trademarks

    en.wikipedia.org/.../Trademarks

    Previous names are often better placed in the article body (e.g. under a "History" section) than in the lead, especially if there are several of them. Aside from in the lead sentence in its own article, use the most common name found in the sources, whenever practical, when referring to an organization or other trademark name in article text.

  4. Fair use (U.S. trademark law) - Wikipedia

    en.wikipedia.org/wiki/Fair_use_(U.S._trademark_law)

    Intent to show confusion is also relevant; hence, as a general rule the trademark should be used no more than necessary for the legitimate purpose. [5] By the same token, use of a word mark is preferred to a logo, and a word mark in the same style of type as surrounding text is preferred to a word mark in its trademarked distinctive type.

  5. United States trademark law - Wikipedia

    en.wikipedia.org/wiki/United_States_trademark_law

    A word, phrase, or logo can act as a trademark. But so can a slogan, a name, a scent, the shape of a product's container, and a series of musical notes. [7] The language of the Lanham Act describes that universe [of things that can qualify as a trademark] in the broadest of terms. It says that trademarks "includ[e] any word, name, symbol, or ...

  6. Taylor Swift files trademark for ‘Female Rage: The Musical ...

    www.aol.com/taylor-swift-files-trademark-female...

    Taylor Swift fans love to guess what the singer is up to next, and her company's most recent trademark application may give a big clue.. TAS Rights Management filed an application to trademark ...

  7. Product naming - Wikipedia

    en.wikipedia.org/wiki/Product_naming

    The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]

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