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Jeffree Star Cosmetics, Inc. is an American cosmetics company founded by Internet personality and musician Jeffree Star. [4] Star invested his life savings to start the company's makeup line in 2014, later detailing the bankruptcy he had been facing following his music career. It launched with three liquid lipstick colors. [4]
ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California. The company was founded in 2014 by siblings Laura and John Nelson. ColourPop products are sold through their website, at Ulta Beauty, and at Target. [1] [2] They predominantly make products for the eyes, lips, and face. [3]
Sephora is a French multinational retailer of personal care and beauty products, offering nearly 340 brands [3] alongside its own private label, the Sephora Collection.Its product range includes cosmetics, skincare, fragrance, nail color, beauty tools, body products, and hair care items.
Morphe Cosmetics, also known as Morphe Brushes [1] and legally known as Morphe Holdings (stylized as MORPHE), is a Los Angeles-cosmetics and beauty manufacturer founded in 2008. The company specializes in direct-to-consumer distribution of beauty and personal care products through digital retail, leveraging partnerships with social media ...
The company was renamed Kylie Cosmetics in February 2016, and production was increased to 500,000 kits. [3] By the end of 2016, the company's total revenue was over $300 million. [3] Jenner has used her former insecurity about her lip size as an inspiration for the brand, saying, "It's the most authentic thing I've done in my career". [9]
e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [ 3 ] Items include bath and skin-care products, mineral-based makeup, professional tools, [ 4 ] eyeliners , lipstick , glosses , [ 5 ] [ 6 ] blushes , bronzers , brushes , and mascara , among others.
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