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Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]
Real-time bidding, in online advertising Right to Buy , a policy of the United Kingdom government, allowing some tenants to purchase their home Topics referred to by the same term
RTB House is a Polish advertising-technology company that specializes in targeted advertising including retargeting and real-time bidding (RTB) strategies. [ 11 ] [ 12 ] [ 13 ] Founded in 2013, it's headquartered in Warsaw , Poland, it has more than 1,000 employees in over 30 offices worldwide.
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