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The extended marketing mix is used in the marketing of services, ideas and customer experiences and typically refers to a model of 7 Ps and includes the original 4 Ps plus process, physical evidence and people. Some texts use a model of 8 Ps and include performance level (service quality) as an 8th P.
Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
The replacing upwelling water will be colder than the surrounding surface waters, again creating a strong vertical gradient in temperature that leads to the formation of a front. [2] As the location of the trade winds varies seasonally, the location of the equatorial upwelling front does so as well. [25]
Upwelling intensity depends on wind strength and seasonal variability, as well as the vertical structure of the water, variations in the bottom bathymetry, and instabilities in the currents. In some areas, upwelling is a seasonal event leading to periodic bursts of productivity similar to spring blooms in coastal waters. Wind-induced upwelling ...
In the Pacific Ocean, the increase of stratification in the eastern equatorial has found to be greater than in the western equatorial. [1] This is likely to be linked to the weakening of the trade winds and reduced upwelling in the eastern Pacific, which can be explained by the weakening of the Walker circulation. [1]
El Niño occurs when westerly trade winds along the equator, which push warm Pacific Ocean water toward Asia and Australia, weaken and warm water is pushed back toward equatorial South America.
It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to achieve best marketing results, and the challenge for marketers is to find the right mix of them. Activities identified as elements of the promotional mix vary, but typically include the following: