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  2. Likert scale - Wikipedia

    en.wikipedia.org/wiki/Likert_scale

    The neutral option can be seen as an easy option to take when a respondent is unsure, and so whether it is a true neutral option is questionable. A 1987 study found negligible differences between the use of "undecided" and "neutral" as the middle option in a five-point Likert scale. [11] Likert scales may be subject to distortion from several ...

  3. Rensis Likert - Wikipedia

    en.wikipedia.org/wiki/Rensis_Likert

    Rensis Likert (/ ˈ l ɪ k ər t / LIK-ərt; August 5, 1903 – September 3, 1981) was an American organizational and social psychologist known for developing the Likert scale, a psychometrically sound scale based on responses to multiple questions. The scale has become a method to measure people's thoughts and feelings from opinion surveys to ...

  4. Rating scale - Wikipedia

    en.wikipedia.org/wiki/Rating_scale

    A rating scale is a set of categories designed to obtain information about a quantitative or a qualitative attribute. In the social sciences , particularly psychology , common examples are the Likert response scale and 0-10 rating scales, where a person selects the number that reflecting the perceived quality of a product .

  5. Scale (social sciences) - Wikipedia

    en.wikipedia.org/wiki/Scale_(social_sciences)

    Likert scale – Respondents are asked to indicate the amount of agreement or disagreement (from strongly agree to strongly disagree) on a five- to nine-point response scale (not to be confused with a Likert scale). The same format is used for multiple questions. It is the combination of these questions that forms the Likert scale.

  6. Willingness to recommend - Wikipedia

    en.wikipedia.org/wiki/Willingness_to_recommend

    The usual measures of willingness to recommend involve a survey with a set of statements using a Likert Technique or scale. The customer is asked to indicate how willing they are to make a recommendation (of a brand, service, etc.) to others. Their willingness is generally measured on a five-point scale.

  7. Questionnaire construction - Wikipedia

    en.wikipedia.org/wiki/Questionnaire_construction

    Collectively, a set of response-points and accompanying verbal anchors are referred to as a rating scale. One very frequently-used rating scale is a Likert scale. Usually, for clarity and efficiency, a single set of anchors is presented for multiple rating scales in a questionnaire. Collectively, a statement or question with an accompanying ...

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  9. Likert - Wikipedia

    en.wikipedia.org/wiki/Likert

    Likert may refer to: Rensis Likert (1903–1981), American educator and organizational psychologist best known for his research on management styles Likert scale , a psychometric measurement scale developed by Rensis Likert

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