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Today, Russell Athletic primarily focuses on casual wear, producing t-shirts, hoodies, jackets, sweatpants, shorts and underwear. The company also manufactures American football, baseball/softball, and basketball uniforms in its partnership with Augusta Sportswear. [6] [7]
Russell Brands, LLC was an American corporation that manufactured sports equipment, marketing its products under many brands and subsidiaries, such as Russell Athletic (its flagship brand) and Spalding. Formerly a publicly traded company, Russell Brands was acquired by Fruit of the Loom, a wholly owned subsidiary of Berkshire Hathaway, in 2006. [3]
These loose, collarless pullovers were the first sweatshirts. A new division of the company, focusing solely on the production of sweatshirts, became the Russell Athletic Company. The sweatshirt's potential as a portable advertising tool was discovered in the 1960s when U.S. universities began printing their names on them to exhibit school pride.
Starter was founded in New Haven, Connecticut by David Beckerman, a University of New Haven alumnus, to manufacture team uniforms for high school athletic programs. [6]In 1976, the company entered into non-exclusive licensing agreements with a number of professional sports leagues, paying royalties of 8–10% for the right to manufacture and market copies of professional athletic apparel.
United Students Against Sweatshops (USAS) is a student organization founded in 1998 with chapters at over 250 colleges and universities in the United States and Canada.In April 2000, USAS founded the Worker Rights Consortium (WRC), an independent monitoring organization that investigates labor conditions in factories that produce collegiate apparel all over the world.
The hooded sweatshirt is a utilitarian garment that originated in the 1930s for workers in cold New York warehouses and thus have been around for over 90 years. [7] In the 1970s and 1980s, hoodies were adopted by hip hop culture as a symbol of what one reporter termed "cool anonymity and vague menace". [ 7 ]
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