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Yext was founded in 2006 as a local advertising business. [3] Its 2009 revenue was $20 million after it switched to generating customer leads and charging per lead. [4] In August 2012, the company sold its pay-per-call business to IAC's CityGrid Media in order to focus on listings.
Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.
Howard Lerman (born February 27, 1980) is an entrepreneur. Lerman was the CEO of Yext, a technology startup and Software as a Service company he co-founded that provides businesses with a way to update business information, including addresses and phone numbers, to multiple channels, such as landing pages, listings, and social pages, from a single source, the Yext Knowledge Engine.
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A multiple listing service (MLS, also multiple listing system or multiple listings service) is an organization with a suite of services that real estate brokers use to establish contractual offers of cooperation and compensation (among brokers) and accumulate and disseminate information to enable appraisals.