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Endorsed brands, and sub-brands – For example, Nestle KitKat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren. These brands include a parent brand—which may be a corporate brand, an umbrella brand, or a family brand – as an endorsement to a sub-brand or an individual, product brand. The endorsement should add credibility to ...
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A Citation Style 1 template used to create citations for theses or dissertations submitted to and approved by an educational institution recognized as capable of awarding higher degrees. Template parameters [Edit template data] This template has custom formatting. Parameter Description Type Status Surname of author last last1 surname surname1 author author1 Surname of author. Do not wikilink ...
A lovemark is a marketing concept that is intended to replace the idea of brands.The idea was first widely publicized in the book Lovemarks by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi.
A consumer-brand relationship, also known as a brand relationship, is the relationship that consumers think, feel, and have with a product or company brand. [1] For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchases, customer lifetime value, customer advocacy, and ...