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A concept map or conceptual diagram is a diagram that depicts suggested relationships between concepts. [1] Concept maps may be used by instructional designers , engineers , technical writers , and others to organize and structure knowledge .
Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
The extended marketing mix is used in the marketing of services, ideas and customer experiences and typically refers to a model of 7 Ps and includes the original 4 Ps plus process, physical evidence and people. Some texts use a model of 8 Ps and include performance level (service quality) as an 8th P.
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
A Wardley map is a map for business strategy. [1] Components are positioned within a value chain and anchored by the user need, with movement described by an evolution axis. [ 2 ] Wardley maps are named after Simon Wardley who created the technique at Fotango in 2005 having created the evolutionary framing the previous year.
Upwelling intensity depends on wind strength and seasonal variability, as well as the vertical structure of the water, variations in the bottom bathymetry, and instabilities in the currents. In some areas, upwelling is a seasonal event leading to periodic bursts of productivity similar to spring blooms in coastal waters. Wind-induced upwelling ...
El Niño occurs when westerly trade winds along the equator, which push warm Pacific Ocean water toward Asia and Australia, weaken and warm water is pushed back toward equatorial South America.
The replacing upwelling water will be colder than the surrounding surface waters, again creating a strong vertical gradient in temperature that leads to the formation of a front. [2] As the location of the trade winds varies seasonally, the location of the equatorial upwelling front does so as well. [25]