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Labeled a cult brand by Fast Company in 2021, [21] Arc'teryx is worn by "[both] hikers and hype-beasts" according to The New York Times. [22] The company is a major influence in the "gorpcore" and "normcore" fashion movements – the wearing of minimalist, outdoor apparel in urban settings, along with Mammut, REI, Marmot and Patagonia.
Mountain Hardwear was founded in 1993 in Richmond, California by a small group of former employees of Sierra Designs led by Jack Gilbert. Soon after, Mountain Hardwear's first sponsored athlete, Ed Viesturs, the first American to climb all fourteen 8,000 meter peaks, helped develop several of the company's products. [1]
By the 1970s, A&F was struggling to compete with lower-priced competitors while trying to maintain its high-end image. It was known for holding an extensive inventory of lavish items, but high operating expenses forced A&F to shed its highest priced items, such as an $18,000 (equivalent to $141,224 in 2023) gold and onyx chess set.
In the best outdoor apparel category, Carhartt was ranked No. 1, after being absent from the list for the past two years. Skip to main content. 24/7 Help. For premium support please call: 800-290 ...
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