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A Geek girl at the Geek Picnic wearing a Geek shirt and a VR headset. The word geek is a slang term originally used to describe eccentric or non-mainstream people; in current use, the word typically connotes an expert or enthusiast obsessed with a hobby or intellectual pursuit.
Jinx was started as a home business in 1999 by web developers Sean Gailey and Tim Norris. The company remained a side-project of the two founders until 2003, when they partnered with Jason Kraus and decided to work full-time, using video game themes for the majority of their pieces. [2]
ThinkGeek logo from 1999 to 2014. ThinkGeek was an American retailer that catered to computer enthusiasts and "geek culture".Described as a "Sharper Image for sysadmins", their merchandise has been likened to "toys for adults, novelties designed to appeal to both your inner child and your inner grad student."
Hot Topic, Inc. is an American fast-fashion company specializing in counterculture-related clothing and accessories, as well as licensed music.The stores are aimed towards an audience interested in rock music and video gaming, and most of their audience ranges from teens to young adults.
The early to mid-2000s saw a rise in the consumption of fast fashion: affordable off-the-peg high street clothing based on the latest high fashion designs. With its low-cost appeal driven by trends straight off the runway, fast fashion was a significant factor in the fashion industry's growth.
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