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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another ...
Younique is an American pyramid scheme that markets beauty products. [1] The company was founded in 2012 by Laura Aguirre, Co-Founder Derek Maxfield, who is CEO, and Co-founded by Melanie Huscroft, and is headquartered in Lehi, Utah.
Jeffree Star Cosmetics, Inc. is an American cosmetics company founded by Internet personality and musician Jeffree Star. [4] Star invested his life savings to start the company's makeup line in 2014, later detailing the bankruptcy he had been facing following his music career. It launched with three liquid lipstick colors. [4]
It also has a beauty and wellness category, which includes products such as cosmetics, skin, and oral care, oral supplements, crystals, and books. Their headquarters is located in Philadelphia, Pennsylvania, and Free People is a part of Urban Outfitters, Inc., along with Anthropologie, BHLDN, Terrain, and the Vetri family restaurant group. [1]
Merle Norman Cosmetics Inc. or simply known as Merle Norman, is an American cosmetics company that manufactures skin care, personal care, and makeup products founded in 1931 by Merle Norman. [2] The company sells its products through e-commerce and its beauty store studio franchises, along with operating day spas through its Merle Norman Spa brand.
e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.
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