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2. e.l.f. - Wikipedia

   en.wikipedia.org/wiki/E.l.f._(cosmetics)

   e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.

3. ColourPop Cosmetics - Wikipedia

   en.wikipedia.org/wiki/ColourPop_Cosmetics

   ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California. The company was founded in 2014 by siblings Laura and John Nelson. ColourPop products are sold through their website, at Ulta Beauty, and at Target. [1] [2] They predominantly make products for the eyes, lips, and face. [3]

4. Ulta Beauty - Wikipedia

   en.wikipedia.org/wiki/Ulta_Beauty

   Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of cosmetic stores headquartered in Bolingbrook, Illinois. [2] Ulta Beauty carries both high-end and low-end cosmetics , fragrances , nail products, bath and body products, beauty tools and haircare products.

5. Foundation (cosmetics) - Wikipedia

   en.wikipedia.org/wiki/Foundation_(cosmetics)

   Mineral makeup most commonly refers to a foundation in loose powder format. The most common minerals used as the base are mica, bismuth oxychloride, titanium dioxide, or zinc oxide. However, talc is also a mineral, so a talc-based powder could be considered a "mineral makeup"—although most mineral makeup sold makes a point of being talc-free ...

6. Private label - Wikipedia

   en.wikipedia.org/wiki/Private_label

   A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1 ] [ 2 ] A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another ...

7. Helene Curtis Industries, Inc. - Wikipedia

   en.wikipedia.org/wiki/Helene_Curtis_Industries,_Inc.

   In 1961 Helene Curtis's stock was listed on the New York Stock Exchange, and by the middle of the decade the company had licensed its products in 81 countries. Also in 1961, Helene Curtis Industries began to challenge Avon in the field of door-to-door cosmetics sales. [4] Ronald J. Gidwitz, son of co-founder Gerald Gidwitz, took over as CEO in ...