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This year was Deloitte’s 18th year of the Gen Z … The Top 5 Digital Media Marketing Trends in 2024 for Gen Z and Millennials Show a Streaming ‘Crisis,’ the Power of Fandom and Much More ...
About 40% of Gen Z said they used social media as a primary search engine for brands, products and services in 2016, and almost 52% said the same in 2023, according to data from GWI Core.
Gen Zers said they planned to spend about 21% more than last year for the holidays, according to the report's survey of 1,000 U.S. consumers. In contrast, researchers found millennials – born ...
Gen Z also supported protesters and protests more than registered voters by a 12% margin, and were more likely to view protesting as an effective way to make political change. [37] In a worldwide Deloitte survey, 60% of Generation Z say that systemic racism is widespread in society.
Generation Z and Millennials were also more likely to consider the Bible to be at odds with science than older cohorts. (See chart.) [346] The same Barna survey revealed that the percentage of atheists and agnostics was 21% among Generation Z, higher than 15% of Millennials, 13% of Generation X, and 9% of Baby Boomers. [346]
In a Financial Times op-ed last Sunday, the CEO of Meredith Whitney Advisory Group noted that American Express data shows Gen Z and millennials are spending at a rate that's five times more than ...
A survey of 35,000 workers found more one in four 24-to-34-year-olds cared about their day-to-day ... Younger millennials and Gen Z likewise have faced the turmoil of a pandemic, generationally ...
Gen Z, Gen X and boomers indicated they only needed a somewhat modest income of $124,000 – $130,000 to be happy, far below the “average” of $284,167 for the entire survey. But millennials ...