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Along with the Willie Horton ("Weekend Passes") commercial, it is considered to have been a major factor in Bush's defeat of Democratic nominee Michael Dukakis. The ad was produced by political consultant Roger Ailes with help from Bush campaign manager Lee Atwater, and first aired on October 5, 1988.
During the 1988 presidential election, US Vice President and Republican nominee George H. W. Bush brought Horton up frequently during his campaign against Democratic nominee Michael Dukakis who was the governor of Massachusetts. He was commonly referred to as "Willie" Horton, despite never having gone by the nickname.
During the campaign, Dukakis was the target of several now-infamous attack ads by individuals supporting the Bush campaign, most infamously the "Willie Horton" ad produced by the pro-Bush National Security Political Action Committee. Although the Bush campaign disavowed the ad, [26] it still played a major role in Dukakis' defeat. [27]
The Bush campaign, and independent groups supporting it, made effective use of attack ads to reduce support for Dukakis. The most famous of these ads was the "Willie Horton" ad attacking Dukakis over Massachusetts' furlough program. Atwater persuaded Bush to go along with the ad by noting that Bush was behind Dukakis by 17 points at the time ...
Michael Gableman's commercial against then-Justice Louis Butler drew comparisons with the infamous Willie Horton ad from the 1988 presidential race and an official complaint from the state ...
Brown was a longtime Republican media consultant, best known for creating the Willie Horton ad in the 1988 presidential race that was widely considered to have cost Democratic candidate Michael ...
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Attack ads were used again by the campaign of George H. W. Bush against Democratic candidate Michael Dukakis in the 1988 presidential election. The two most famous were the "Willie Horton" and "Tank Ride" ads. The "Willie Horton" ad began with a statement of Vice President Bush's support of the death penalty.