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Lepin, a Loongon sub-brand, was accused by some Lego fan builders of taking their designs and creating commercial sets without permission. [4] Subsequently, in 2016, it was sued by Lego for the manufacturing and distribution of copied Lego IP - not just the bricks, but also the boxes, logos and the user instruction manuals were very similar to those made by Lego.
In 2016, Lego announced that it would take legal action against Chinese manufacturer Guangdong Loongon, which produces the Lepin brand and is known for plagiarisms [42] of Lego sets. [43] In 2019, counterfeit Lego sets worth 26 million euros were seized in raids by Chinese police.
Lego Monkie Kid is The Lego Group's first product line based on Chinese culture. Although The Lego Group had previously released Lego Chinese New Year sets, it was the first time that the company had released an entire product line based on a Chinese theme.
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In 2019, Lego Seasonal BrickHeadz including Valentine's Bear (set number: 40379), [116] Easter Sheep (set number: 40380), Nutcracker (set number: 40425), [117] and Lucky Cat (set number: 40436) were released as well. [118] In 2021, Chinese New Year Pandas (set number: 40466) was released in January 2021. The set consists of 249 pieces and 3 ...
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The Lego Group (also known as Lego System A/S or formally Lego A/S) [5] is a Danish construction toy production company based in Billund, Denmark. [6] It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks.
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.