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The own label Sainsbury's Basics brand was used for its low cost products until the late 2010s. Sainsbury's Basics was an economy range of around 550 lines, [7] mainly food but also including other areas such as toiletries and stationery. The Basics range used minimal packaging with simple orange and white designs.
As well as a large range of ready meals, wines and desserts designed for people on-the-go, the branch also offered hot drinks and freshly baked goods, alongside Sainsbury's best-selling products. The Hammersmith shop also had a cash machine and was open until midnight most days of the week.
by Sainsbury's: The core range of own-brand food products (over 6,500 different lines) have been re-branded as "by Sainsbury's". This was first introduced on frozen foods in late 2010, and the re-branding was completed in January 2013. [192] Be Good To Yourself: Products with reduced calorific and/or fat content.
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The supermarket warned people not to eat its Taste the Difference Spanish Chorizo Iberico Ring.
Tesco is the largest supermarket chain in the United Kingdom.. As of November 2024, there are 17 supermarket chains currently operating in the United Kingdom. The food retail market has been dominated by the 'big four' supermarkets – Tesco, Sainsbury's, Asda and Morrisons – who made up over three quarters of sector market share in 2010.
In 1956, Sainsbury became chairman after the death of his father, John Benjamin. As chairman, he pioneered fresh and frozen foods, and increased Sainsbury's own label range. He introduced oven-ready frozen chickens and the simple but powerful slogan "Good Food Costs Less at Sainsbury's" in 1959.
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