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Sainsbury's first lower tier range was called Sainsbury's Economy, which was launched in the 1990s to rival Tesco Value; it was later renamed Sainsbury's Low Price, then Sainsbury's Basics. When Basics was first rolled out, the name of the product and slogan was in a handwritten orange typeface with a simple outline hand drawing of the product.
Meal deals vary in price depending on retailer, with most costing a set price between £3 and £5. [3] As of 2022, the average price of a meal deal (from retailers across the market) is £4.12, up from £3.91 in 2020. [8] The price saving offered by a meal deal, compared to purchasing the three items separately, can be over 50%. [3]
Palethorpe's is a British producer of cooked meat and pastry products and was particularly well known for its branded sausages.Founded in 1852, it was bought by the Bibby Group in 1969 and then by Haverhill Meat Products (a J Sainsbury and Canada Packers joint venture) before becoming part of the Northern Foods Chilled Foods division in 1991.
Sainsbury’s is the first big supermarket to extend its Aldi price match campaign across its convenience stores. Sainsbury’s won’t disclose how much its new initiative will cost.
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