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YouTube Select, formerly Google Preferred, is a program offered by YouTube, a subsidiary of Google, that allows advertisers to pay to place their ads on high-performing videos on its site. [1] The program divides YouTube's most popular channels among 18- to 34-year-olds, comprising the most popular 5% of content on the site, into twelve ...
[75] [76] In response, YouTube co-founder Jawed Karim posted the question "why the fuck do I need a google+ account to comment on a video?" on his YouTube channel to express his negative opinion of the change. [77] The official YouTube announcement [78] received 20,097 "thumbs down" votes and generated more than 32,000 comments in two days. [79]
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of PayPal. Headquartered in San Bruno, California, United States, it is the second-most-visited website in the world, after Google Search.
In October 2006, Google paid $1.65 billion to purchase the 67-employee YouTube, seeking a lucrative marketing platform as both audiences and advertisers migrated from television to the Internet. [138] Google made the website more business-driven, [20] starting to overlay banner ads onto videos in August 2007. [47]
In 2005, YouTube introduced Creator Studio Classic. In 2019, a significant overhaul of YouTube Studio was conducted to align with Google's Material Design user interface. [4] [5] By November 2019, Creator Studio Classic access was gradually phased out in favor of the rebranded "YouTube Studio," serving as a replacement for around 150,000 creators.
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