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  2. Negative campaigning - Wikipedia

    en.wikipedia.org/wiki/Negative_campaigning

    Negative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging .

  3. Bill McInturff - Wikipedia

    en.wikipedia.org/wiki/Bill_McInturff

    During a Q&A session on 18 October 2013 on C-SPAN Mr. McInturff explained why negative campaigning works against the healthcare law: The way our brains work, if you're starting at a very weak base, it's easier to hear negative information that reinforces what you believe in a way that pushes it off the cliff than it is to hear so much new ...

  4. Attack ad - Wikipedia

    en.wikipedia.org/wiki/Attack_ad

    Attack ads often form part of negative campaigning or smear campaigns, and in large or well-financed campaigns, may be disseminated via mass media. An attack ad will generally unfairly criticize an opponent's political platform, usually by pointing out its faults. Often the ad will simply make use of innuendo, based on opposition research ...

  5. Why are negative ads so effective in political campaigns ...

    www.aol.com/news/why-negative-ads-effective...

    Viewers like to complain about the outrageous, demagogic and disingenuous negative television ads. But media gurus know these ads are effective.

  6. Republican infighting trickles down into misleading mailers ...

    www.aol.com/news/republican-infighting-trickles...

    Former state Sen. Larry Martin, R-Pickens was voted out of the state house in 2016 after a wave of negative campaigning came the last week before elections. While there were other factors, he said ...

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  8. Smear campaign - Wikipedia

    en.wikipedia.org/wiki/Smear_campaign

    A smear campaign is an intentional, premeditated effort to undermine an individual's or group's reputation, credibility, and character. Like negative campaigning, most often smear campaigns target government officials, politicians, political candidates, and other public figures. However, private persons or groups may also become targets of ...

  9. Mike Pence and the ‘different beat’ that couldn’t get him to ...

    www.aol.com/mike-pence-different-beat-couldn...

    In this essay, he apologised for his campaign and vowed to avoid negative ads moving forward—a promise he has largely kept (with notable exceptions, like calling 2016 presidential candidate ...