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Negative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging .
A push poll is an interactive marketing technique, most commonly employed during political campaigning, in which a person or organization attempts to manipulate or alter prospective voters' views under the guise of conducting an opinion poll.
Attack ads often form part of negative campaigning or smear campaigns, and in large or well-financed campaigns, may be disseminated via mass media. An attack ad will generally unfairly criticize an opponent's political platform, usually by pointing out its faults. Often the ad will simply make use of innuendo, based on opposition research ...
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Similarly, the names of the military campaigns, such as "enduring freedom" or "just cause" can also be considered slogans, devised to influence people. Smears A smear is an effort to damage or call into question someone's reputation, by propounding negative propaganda. It can be applied to individuals or groups. Stereotyping, name calling or ...
Negative campaigning against House GOP members has been largely by mail, text and digital strategies, Whetsell said. “That’s the tactical answer,” Whetsell said. “The strategic answer is ...
A smear campaign is an intentional, premeditated effort to undermine an individual's or group's reputation, credibility, and character. Like negative campaigning, most often smear campaigns target government officials, politicians, political candidates, and other public figures. However, private persons or groups may also become targets of ...
Dukakis’s opponent, George H.W. Bush, innovated new types of negative campaigning that smeared Dukakis and seemed to shock or overwhelm him. Bush won 40 of 50 states and walloped Dukakis in the ...