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A certified used car, often called a certified pre-owned vehicle or CPO, offers the best of both worlds: a promise of reliability and a warranty combined with a lower price than a new vehicle ...
A certified pre-owned car or CPO [citation needed] is a type of used car.It is also used in references to guns and phones. The term "certified pre-owned was conceived by corporations [citation needed] in order to find a more favorable alternative to marketing products as 'used,' which causes purchasers to impose their cognitive biases associated with 'used' items onto prospective purchases.
In 2006, Automotive News reported that General Motors launched an initiative to standardize the way dealerships physically present GM certified used vehicles on the dealership lots. GM hired Carcannon to create the initiative and provide the consultants to implement it. [6]
For used cars, Kelley Blue Book provides typical listing price, certified pre-owned price, trade-in value and private party value. [20] [21] Kelley Blue Book also offers expert and consumer vehicle reviews and ratings, and 5-year cost to own information for new cars. [22] [23]
A used car, a pre-owned vehicle, or a secondhand car, is a vehicle that has previously had one or more retail owners. Used cars are sold through a variety of outlets, including franchise and independent car dealers , rental car companies, buy here pay here dealerships, leasing offices, auctions, and private party sales.
At the time, GM marketed vehicles in the US under the Chevrolet, Pontiac, Oldsmobile, Buick, Cadillac, and GMC brands. Television commercials in the United States used actor Barry Coe as a spokesman. Jerome H. Peleaux was the creator and tester of the program for GM. Former logo of GM Certified Service, then GM Goodwrench
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