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“The no-bra look and free-the-nipple movement has been slowly gaining momentum,” she says, pointing to the fashion runways and publications as proof. “People want to push the boundaries and ...
The push-up bra and exaggerated cleavage became popular in the 1990s. In 1992, the bra and girdle industry in America posted sales of over US$1 billion. [118] The Wonderbra brand, which had existed elsewhere, entered the U.S. market in 1994 with a newly designed, cleavage-enhancing bra.
In the late 1950s Moe Nadler started travelling to Europe to find new styles to bring to the Canadian market. In 1960, Wonderbra introduced a lacy, half push-up bra described in Europe as Pigeonnant (meaning "pigeon-breasted" in French). In 1961 Nadler directed Louise Poirier to develop a deeply plunged, laced push-up design, numbered the 1300. [9]
A Canadian brand, Wonderbra, plunge, push-up bra, c. 1975 Jogbra, back view with packaging, "The Professional Athletic Support Bra That Keeps Breasts from Bouncing." Sportshape JogBra Advertisement, 1986, emphasizes support for larger-breasted women who choose to be active.
Push-Up Luxe Bra If you are in the market for an adhesive bra that has a push-up effect, consider this one from NOOD. The outside is made with fabric, which makes for a natural and seamless look.
This bra offered a good amount of push-up—Zero-G, indeed! I chose to size down because some reviewers mentioned that the cups are a little thicker/bigger, and it ended up fitting surprisingly ...
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