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Business plans that identify and target internal goals, but provide only general guidance on how they will be met are called strategic plans. [7] Operational plans describe the goals of an internal organization, working group or department. [8] Project plans, sometimes known as project frameworks, describe the goals of a particular project.
It is commonly developed for a 3-5 year time frame and is useful when seeking external funding from either banks or investors. On the other hand, a growth plan is short term, typically 1–2 years or less. It focuses at a much deeper level on the go-to-market section usually seen in a business plan. Growth planning aims to be agile and adapt to ...
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The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
The project manager creates the project management plan following input from the project team and key project stakeholders. The plan should be agreed and approved by at least the project team and its key stakeholders. Many project management processes are mentioned in PMBOK® Guide, but determining which processes need to be used based on the ...
In business applications, the emphasis on understanding the behavior of opponents has been reduced while more attention is now paid to changes in the natural environment. At Royal Dutch Shell for example, scenario planning has been described as changing mindsets about the exogenous part of the world prior to formulating specific strategies.