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Sea Ray designs and markets more than 40 models ranging in boats from 18 to 65 feet (5.5 to 19.8 m). Sea Ray was the first boat manufacturer to use fiberglass in its pleasure boat construction, and it also pioneered the molded-in swim platform when it launched Ski Ray dedicated water skiing tow boats in 1991. [9] In 1995, it acquired a new ...
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In 1996, West Marine's VP Chuck Hawley and a team led by Webmaster & Catalog Systems Analyst Robert Kennedy launched westmarine.com. It quickly became an early leader in online retailers with catalog call center innovations such as upsell and cross-sell exported into online user experiences.
Parts books were often issued as microfiche, though this has fallen out of favour. Now, many manufacturers offer this information digitally in an electronic parts catalogue. This can be locally installed software, or a centrally hosted web application. Usually, an electronic parts catalogue enables the user to virtually disassemble the product ...
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