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Neuroesthetics (or neuroaesthetics) is a recent sub-discipline of applied aesthetics. Empirical aesthetics takes a scientific approach to the study of aesthetic experience of art , music , or any object that can give rise to aesthetic judgments. [ 2 ]
In 2015, he was appointed as Artist in Residence in Neuroaesthetics at the University of Houston's Cullen College of Engineering, [1] and he was invited to co-organize the 2016 International Conference on Mobile Brain-Body Imaging and the Neuroscience of Art, Innovation, and Creativity, [2] he is co-organizing year 2 of the conference in 2017.
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A major theme in Neidich's practice can widely be summarised as neuroaesthetics (not to be confused with mainstream neuroesthetics), an area of critical and constructive thought, which can loosely be seen as the confluent impact of the brain on a cultured environment and, importantly, vice versa, upon which he began lecturing in 1996 at the School of Visual Arts in New York City.
Computational neuroaesthetics is the discipline that connects neuromarketing, psychology and computer science. [1] It represents the evolution of neuroaesthetics and computational aesthetics and investigates the brain processes of human beings involved during the aesthetic experience.
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