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A media contacts database is a public relations tool that is maintained and used by PR professionals to pitch stories on a particular topic, product, or company to a specific group of journalists. These journalists would then write or speak about the particular topic in a relevant issue or episode of their shows.
However, press release length varies and can range from 300 to 800 words. [4] Common structural elements include: Letterhead or Logo; Media Contact Information – name, phone number, email address, mailing address, or other contact information for the public relation (PR) or other media relations contact person.
The Cision Media Contacts Database (formerly known as Bacon's Media Directories) gathers information on media contacts and outlets (currently over 1.6 million, updating daily). Though a commercial resource, it has often been exploited for academic research applications.
An example of a press release: a Wikipedia press release template prepared by the Wikimedia Foundation communications team. This is a list of notable press release agencies. A press release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
Through a series of acquisitions, the company provides services in PRWeb, [7] HARO, North Social, Eureka, Vocus, and Media Insight Suite which Cision has continued to operate under the existing brand names. PRWeb is an online press release service.
If you are a member of the press looking to contact the Wikimedia Foundation, our press department can be contacted at press wikimedia.org, or by phoning +1 415-839-6885. We also have international contacts, some of whom work for various affiliated organisations and some of whom are editors.
The Press Office is responsible for providing support and information to the national and international media regarding the President's beliefs, activities and actions. It works alongside the Office of Communications in crafting and espousing the administration's message.
Media relations and public relations practitioners read magazines, journals, newspapers, and blogs to improve and relate to one's practice. Organizations often compile what is known as a media list, or a list of possible media outlets who may be interested in an organization's information.
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