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The group formed in 2006 in Woodcliff Lake, New Jersey. [2] [3] In August 2007, after Brian Sella (vocals, guitar, lyricist) finished his first year at Ramapo College, he and childhood friend Mathew Uychich (drums) began playing together under the name The Front Bottoms.
After several attempts to bring the beer to national U.S. markets, Miller succeeded in 2007 with the addition of a Summer Shandy ale to the Leinenkugel's product line. [1] The company has since become well known for its sweeter beers and shandies, [1] with nine out of ten shandies consumed in the United States being brewed by Leinenkugel's. [6]
In an interview, frontman Brian Sella talked about the idea for the album title. He stated that "The inspiration for the name Back On Top sort of just came from… it was an idea that we had like, a while ago, when we all kind of got a kick out it.
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The company also produced four seasonal craft beers: Irish Red Lager (Spring), Summer Shandy (Summer), Oktoberfest (Fall), Nut Brown Ale (Winter). On October 29, 2020, Genesee Brewing announced the rebranding of Original Honey Brown Lager, their last product still bearing the J.W. Dundee brand, to Genesee Specialty.
Shandy is beer or cider mixed with a lemon flavoured beverage, often lemonade, usually half lemonade and half beer or cider, resulting in a lower ABV for the finished drink. Shandies are popular in Europe, Australia, New Zealand, South Africa , the Caribbean, and Canada.
In addition to their original Belgian White variety, Blue Moon Brewing Company offers Blue Moon Summer Ale, renamed Honey Moon in 2006. Honey Moon contains 5.2% alcohol by volume in a standard 12 fluid ounce bottle. The beer was renamed "Summer Honey Wheat" in 2011, and is still sold under that name. [citation needed]
In 2006, MillerCoors ran a series of ads depicting men who were perceived as being unmanly, and are subsequently crushed by a giant can of Milwaukee's Best Light falling from the sky, followed by the slogan "Men should act like men, and light beer should taste like beer."
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